How much do you figure GM has spent worldwide on their Green branding touting their capability to burn "85% Ethanol" blends? Now ethanol is a demon among the progressive crowd... has always been seen as a poor fuel by the science crowd... and GM is stuck with an ad campaign that essentially touts that its cars burn the world's food!
I can see the new slogan... "This Suburban Gets one mile per 35 meals taken from the mouths of starving underprivileged humans! Enjoy your ride to the mall!".
Bummer for GM. Heh Heh.