I was just watching TV and a commercial came on for Charmin toilet paper. Cartoon bears that were picking pieces of toilet paper out of their ass and complaining about how "no one likes to leave pieces of TP" in their rectum.
I cannot even begin to imagine how the pitch for this concept went. Alcohol, or more likely, hallucinogenics must have been involved. Presumbly on the qt, slipped into the coffee by the ad agency, since I can't image the suits at Proctor and Gamble or whatever big, toilet paperless, ass corp owns Charmin dropping said acid on purpose.
"First, we have cartoon bears. And, get this, they are picking little pieces of toilet paper out of their ass...." the pitch must have started.
"Brilliant! Carttoooooooooonnnnsss! Are they glowing.... likeyourheadisrightnow?" the medicated execs reply. "wheredowesign? letsgetherdonerightnow!"
There might be some other way that that concept got greenlighted, but I can't think of any other right now.
Feel free to "meet the bears"... http://www.charmin.com/en_cn/pages/funfacts_meetb.shtml