Although I am not a huge EM fan (having been a JV partner with them in my Major Oil Company days, having tried to obtain farmouts from them as an independent, and personally "benefitting", along with all of my industry brethren, with their clumsy PR surrounding Valdez... ie "This fine won't even be a blip on our earnings", thus creating oil as an enemy forever of the consuming public, makes it difficult to be kind, although I do own some stock), their new ad campaign is really excellent.
It is multipart, and highlights technology, their incredible stable of expertise, and can-do spirit and know how I have never encountered before in their farmout evaluations teams. Of course, they haven't highlighted those teams yet.
Additionally, it highlights how they use technology to minimize footprint and they show how little of the CO2 increase and energy usage is a first world issue... thus illustrating how this modern climate crusade can be seen as a "keep the 3rd world down" campaign.
I would suggest that ExxonMobil highlight how much money it spends on solving problems, how the 14,000 scientists (1,400 with PhD's) compare with universities, and compare and contrast how it spends money solving problems while the environmental movement still spends the vast majority of its money on propaganda campaigns and lawsuits. Of course, this might not be in keeping with the kinder, gentler ExxonMobil. Just let me know when the kinder gentler part trickles down into operations.
I notice Exxon has not featured any of our ranch on their adverts. Wonder why...
http://youtube.com/watch?v=uWKQL8djWkk
Posted by: elizabeth burns | July 21, 2008 at 08:09 PM
Elizabeth.... is your place in Jim Wells County?
Posted by: Scott | July 22, 2008 at 11:11 AM
well, we have a place in Jim Wells. But, the one featured on
www.youtube.com/user/rancholosmalulos
is in brooks, starr, hidalgo, jim hogg intersection
Posted by: elizabeth | July 22, 2008 at 07:59 PM